C & K Design TN

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About Us

Discover how thoughtful design, strategy, and merch from Winchester help small businesses grow with confidence.

A carefully arranged flat lay of completed design projects on a smooth white tabletop: a laptop open to an elegant service inquiry form page, printed business cards with geometric logo designs, a folded hoodie with a crisp, centered emblem, and a sleek product packaging box with subtle patterns. A digital tablet shows an e-commerce merchandise grid with neatly organized thumbnails. Cool, diffused daylight from above casts soft, barely-there shadows, emphasizing clarity and order. The composition follows the rule of thirds with each project type occupying its own visual zone. Photographic realism with a clean, modern aesthetic creates a professional, organized mood that highlights the breadth of services offered by C & K Design TN, from branding to digital and physical collateral.

“Where creativity meets family values, and your vision becomes our purpose.”

— C & K Design TN
A sleek, modern design studio workstation featuring a large ultra-wide monitor displaying a clean website homepage mockup for “C & K Design TN,” surrounded by neatly arranged logo concepts on heavy matte cardstock and branded merchandise prototypes like a folded t-shirt and a coffee mug. The desk surface is a light oak wood with a subtle grain, set against a soft gray wall with minimalist shelving holding color swatch books and sketchpads. Soft studio lighting from the left creates gentle highlights on edges and a calm, professional atmosphere. Photographic realism, eye-level composition with shallow depth of field keeps the monitor and printed designs in sharp focus while the background fades into a tasteful blur, conveying a polished, high-end creative studio environment.

Design that unlocks your potential

From our studio in Winchester, TN, we combine strategy, storytelling, and clean visuals to turn ideas into results, helping small businesses launch websites, logos, and merchandise that attract the right customers and grow stronger brands.

Our Story

Our Story

C & K Design was born from a blend of creativity, purpose, and a passion for helping others grow. The company is a personal tribute to family, ambition, and building a legacy through design and merchandising. We are owned by Caterina & Adam and as a spousal team, we work together to provide excellent customer care and design services to you for your small business. Caterina, and their daughter, Kai, lend their initials to the company name. We are local, reliable and owner-operated with a strong customer and community focus. Like many small businesses, our journey started with more passion than capital. We believe that quality design and strategic marketing shouldn’t be reserved for big brands with bigger budgets.
C & K Design TN Values:

We believe every business has a unique story waiting to be told. Whether we’re creating a memorable brand, designing custom merchandise, managing your social media presence, or developing marketing materials, our goal is simple: to help you stand out while staying true to who you are.

Our commitment goes beyond great design. We pride ourselves on honest communication, dependable service, and delivering quality work that reflects your vision. When you partner with C & K Design, you’re not just hiring a designer. You’re gaining a dedicated team that celebrates your successes and is invested in your growth.

Our mission is simple: Unlocking Potential. One design, one brand, and one relationship at a time.

“Where creativity meets family values, and your vision becomes our purpose.”

Why Choose Us?

Why choose C & K Design?

We’re not a design factory — we’re a small, passionate team that works closely with each client to understand their brand, their story, and their goals. From logo design to websites, merch, and marketing — we do it all under one roof. That means you don’t have to juggle five different freelancers or agencies. We’re your creative partner from start to finish.

Our Team

Caterina E. Watkins

CEO, Founder, Operating Owner

What began as a creative hobby quickly grew into a passion driven business with a purpose. As Founder and Chief Executive Officer of C & K Design, Caterina leads with creativity, vision, and a genuine desire to help businesses and individuals succeed.

She believes every brand has a story worth telling and every entrepreneur has untapped potential waiting to be discovered. Through custom branding, logo design, social media management, and personalized merchandise, Caterina works closely with each client to create meaningful designs that leave a lasting impression.

Her passion extends beyond design. She is dedicated to building lasting relationships, delivering exceptional customer service, and helping clients confidently grow their businesses. Guided by the company’s mission of “Unlocking Potential,” Caterina is committed to transforming ideas into brands that inspire, connect, and thrive.

D. Adam Watkins

CFO, Operating Owner

As Chief Financial Officer, Adam is the steady hand behind the scenes, ensuring C & K Design has a strong financial foundation for continued growth. He oversees the company’s financial strategy, budgeting, and day to day business operations, making sure every detail is in place and every decision supports our long term vision.

Beyond the numbers, Adam is the backbone of our team. He supports his wife in every way possible, bringing encouragement, organization, and a practical perspective that helps turn big ideas into achievable goals. His dedication to keeping “all our ducks in a row” allows our creative team to focus on what we do best: serving our clients and helping businesses thrive.

With Adam’s financial leadership and unwavering support, C & K Design continues to grow with confidence, stability, and a commitment to excellence.

Reviews

Duane Holt, Operating Owner

I have really enjoyed meeting and working with Caterina on this website, and have learned a lot as computers and I don’t get along really well,[as I am] “old school” ….it was nice working with someone who could coach me and point me in the right direction, [as] I would have pulled my hair out if I would have tried this on my own. Caterina was very knowledgeable and very prompt in communicating with me on artwork and things for the website and she helped with my business cards too. I would recommend her to anyone looking to get a website.

Taya Sullivan, Realtor

I am so thankful for all the help she did in helping create advertising for my business! She was quick to helping and getting her work over to me! I fell in LOVE with her work! I highly recommend her work for your business needs!!

Mary Dunn, Founder/Life Coach

Caterina has been instrumental in getting my website more functional as my business grows. She adapts to my needs and has been a pleasure to work with. Caterina gives attention to detail and is a problem solver. I highly recommend her. 

Mark Evangelista, Founder

I enjoyed working with Caterina on my project.  She was extremely patient and helpful throughout the process, guiding me and taking my cues when I wanted to tailor my site to my tastes.  She helped me with: claiming my domain name, creating and registering the website, creating an email signature, business cards, and other company logo items.  The work was completed quickly and with high quality, requiring very few changes or corrections. I am very pleased with the results: my website and other products look awesome!